Givenik

NEW YORK, New York - Givenik is a fundraising program which offers discount Broadway tickets to schools and not-for-profit organizations. When an organization member buys a ticket from Givenik, 5% of the proceeds gets donated back to the organization.

The goal of the logo was to create a bold brand that focuses on "giving back", rather than on Broadway. This will allow the brand to spread to other areas of entertainment ticketing without the logo representing Broadway directly.