New York Musical Theatre Festival
NEW YORK, New York - The New York Musical Theatre Festival (NYMF), the largest musical theatre festival in the world, asked me to design and illustrate their 2006 and 2007 promotional materials. The project ranged from outdoor signage and T-shirts to programs, advertisements and posters. Outdoor banners could be seen lining the streets of the Theater District and adorning the interior of Virgin Megastore in Times Square and Port Authority. Every theater involved in the Festival has a custom illustrated program, and posters hang outside every venue.
2006 & 2007 outdoor banners which could be seen lining the streets of the Theater District and down 42nd Street and 2006 poster which hung outside every venue.
2006 Materials
Horizontal poster
Vertical poster that hung in theater doorways
Vertical poster, postcard, ticket and membership cards
Street banners
T-shirt
Spot illustrations details and sample program page
2007 Materials
Vertical ad, Times Square Panasonic screen signage, horizontal poster, vertical poster
Street banners and theater signage
Spot illustrations and sample spread from program
Spot Illustrations include: Classic NYC deli coffee cup used on program intro page, the Strand bookstore NYMF-ized for the program "Educational Series" page, the Coca Cola sign in Times Square reworked into the headline graphic for the"Concert Series" page in the program, the cube at Astor Place sprayed for NYMF's "Partner Productions" page in the program, New York newspaper boxes sprayed with NYMF for the "News" section of the website, the LOVE statue with it's graphic NYMF used for the "Get Involved" section of the website.
T-shirt