Soquette
NEW YORK, New York - Soquette is a new designer sock company due to launch this winter. The target market is 20-something girls who will no doubt want to collect all the different lightning-bolted styles. Since this brand wants to stress power without losing femininity, I used a striking and solid lightning bolt for the "S" and a curvy, script type for the rest. The lightning bolt can stand on its own as a logo mark.