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NYMF

New York Musical Theatre Festival
NEW YORK, New York - The New York Musical Theatre Festival (NYMF), the largest musical theatre festival in the world, asked me to design and illustrate their 2006 and 2007 promotional materials.

The project ranged from outdoor signage and T-shirts to programs, advertisements and posters. Outdoor banners could be seen lining the streets of the Theater District and adorning the interior of Virgin Megastore in Times Square and Port Authority. Every theater involved in the Festival has a custom illustrated program, and posters hang outside every venue.

Pictured above: 2007 Outdoor banners which could be seen lining the streets of the Theater District and down 42nd Street and 2006 poster which hung outside every venue.

Click for 2006 materials:
• Posters hung outside all theaters and at New World Stages
• Postcard, Membership Cards and Tickets
• Outdoor signage appearing down 42nd Street
• Program handed out at every performance in the Festival

Click for 2007 materials:
• Advertisements in print, and in Times Square
• Outdoor signage lining the streets of the Theatre District
• Posters hanging in front of every theater in the Festival
• Program given to patrons at every show in the Festival
• General NYMF/NYC spot illustrations
• T-shirt!

NYMF 06

Pictured above: Horizontal poster, vertical poster and poster hung in front of New World Stages.

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Pictured above: Promotional postcard, ticket and membership cards.

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nymf

Pictured above: Outdoor signage appearing down 42nd Street.

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nymf 06

Pictured above: Program cover and inside spread / 4 sample spot illustrations (Welcome, Dance Series, Develompental Series, Sponsors).

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nymf 07

Pictured above: Ad appearing in HX magazine, Time Out New York and AMNY. (bottom) Panasonic sign in Times Square (detail shown to right)

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nymf07

Pictured above: Banners hanging down 9th Avenue & 45th Street, 42nd Street lining Theatre Row, 42nd Street Times Square, 9th Avenue.

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Pictured above: Banners hanging down 9th Avenue & 45th Street, 42nd Street lining Theatre Row, 42nd Street Times Square, 9th Avenue.

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Pictured above: Program cover, editorial page / Production listing pages (note ads at the bottom - the subway
scene and skyline progresses throughout the 36-page program) / Schedule of all the Festival shows and events

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Pictured above:The goal for the 2007 campaign is to recognize the distinct place NYMF has carved out in New York City.
I did this by changing NYC landmarks (and things only a New Yorker would recognize) into "NYMF landmarks".

Icons include: Classic NYC deli coffee cup used on program intro page, the Strand bookstore NYMF-ized
for the program "Educational Series" page, the "tkts" booth in Times Square re-imagined as a graphic to head the "Tickets"
page in the program, the Coca Cola sign in Times Square reworked into the headline graphic for the
"Concert Series" page in the program, the cube at Astor Place sprayed for NYMF's "Partner Productions"
page in the program, the Cup o' Noodle sign in Times Square NYMFed for the "NYMF at Nite" page in
the program, New York hot-dog stand used for the "Sponsors and Donors" section on the website, New York
newspaper boxes sprayed with NYMF for the "News" section of the website, the LOVE statue with it's graphic
NYMF used for the "Get Involved" section of the website.

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Pictured above: T-shirt design.

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